Education company Daekyo is accelerating its global expansion with businesses including its supplemental education service Eye Level and storytelling play gym program TuniTuni, broadening its portfolio from tutoring into early childhood and activity-based programs as it marks its 50th anniversary. Founded in 1976, Daekyo, best known for its flagship supplemental education service Noonnoppi, built its domestic presence on personalized learning, including home-visit tutoring and level-based curricula. The company's roots date back to a small study room, where it introduced an approach that assessed each student's learning level rather than relying solely on grade-based instruction. At a time when education was largely standardized and teacher-led, Daekyo focused on assessing individual proficiency and developing step-by-step learning programs, supported by its self-developed teaching materials, ongoing monitoring and teacher feedback. The approach helped drive the adoption of level-based and self-directed learning in Korea’s private education market. The model proved adaptable during regu