Hyundai Steel is stepping up its push into the European market, using a customer event held alongside the World Rally Championship (WRC) Greece Rally to reassure key clients on supply stability, trade compliance and its low-carbon steel strategy. The company said Tuesday it hosted its Customers Day event during the WRC Greece Rally, bringing together major European customers to strengthen partnerships and showcase its latest steel technologies. Hyundai Steel said the meeting focused on the reliability of its automotive steel supply, its readiness to respond to the European Union's Carbon Border Adjustment Mechanism (CBAM) and newly revised tariff-rate quota (TRQ) rules, as well as its portfolio of high-value steel products. The company said it explained how it plans to respond to the EU's updated steel TRQ system, which took effect this month. It also said it emphasized its commitment to prioritizing shipments for key customers despite growing uncertainty surrounding global trade regulations, with the goal of maintaining a stable supply of steel products. Hyundai Steel said customers resp