Things absolutely nobody said while watching Sunday’s Super Bowl:
No. 1: “Forget Tom Brady or Joe Montana — clutch play and throwing accuracy, thy name is Drake Maye.”
No. 2: “IsBad BunnyPuerto Rican? I dunno, you sure can’t tell from his act.”
No. 3: “You know, there really haven’t been enough AI commercials.”
Yes, the only thing that viewers noticed from the Seattle Seahawks win at Super Bowl LX on Sunday — aside from the fact it was the most lopsided 29-13 game most of us had ever watched and the halftime show contained more Puerto Rican flags than the whole of San Juan — is the fact that virtually every other ad was selling us on the wonders of AI.
It made the saturation of cryptocurrency ads during the Bengals-Rams Super Bowl in 2022 (in the halcyon days before the darkly hilariousunraveling of FTX) look positively quaint.
There was also a unifying undercurrent behind all of these ads: AI is wholly benign, and anyone who thinks otherwise is a wacko. That second part was usually left implicit, although Amazon was all too happy to make it explicit with this odd spot:
Amazon Alexa murders Chris Hemsworth several times over in an unsettling Super Bowl ad.
Strange marketing choice. They basically handed viewers nightmares.
First, Chris imagines Alexa beheading him as she tells him to look under the garage door.
Source: VidNews » Feed
