France was gripped by chaos on Thursday, July 2, 2026, as an exceptional sale of discounted air conditioners at Lidl descended into long lines, emptied shelves, and physical fights between customers nationwide. The retailer had put 200,000 units up for sale — nowhere near enough to meet demand as yet another heatwave looms next week following a record-breaking heatwave just last week.
Videos of the various incidents went viral across social media.
In Lyon, a youth was seen ripping an air conditioner from a woman while they tussled on the ground. He then proceeded to push her back multiple times.
🇫🇷🔴A multicultural youth steals an air conditioner from a woman in a Lidl supermarket in Lyon, France.
— Remix News & Views (@RMXnews) July 2, 2026
Lidl launched a sale of 200,000 air conditioners as yet another heatwave looms for France.
Demand was far higher and mass brawls were seen across France in the discount… pic.twitter.com/ChcNOjOiUM
In another video, a large brawl broke out between numerous women, including women in headscarves.
🇫🇷Violent brawls break out over air conditioners and fans during a large sale in France's Lidl supermarket.
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