Hyundai Motor Group said Friday it will invest 42 trillion won ($27.3 billion) over the next decade to establish next-generation mobility and physical artificial intelligence (AI) hubs in Korea's southeastern region. Hyundai Motor Group Vice Chairman Jang Jae-hoon unveiled the investment roadmap during a public briefing presided over by President Lee Jae Myung in the southeastern city of Jinju, as part of the government's mega project centered on semiconductors, physical AI and AI data centers. The investment is intended to transform the Gyeongsang region, also known as Yeongnam and home to the group's main manufacturing operations, into a hub for autonomous vehicles, AI-powered manufacturing and future aerospace technologies. "By making additional investments in new growth businesses in the Yeongnam region, the birthplace of Hyundai Motor Group, we will foster it into a key hub for future advanced industries and contribute to strengthening Korea's industrial competitiveness," Jang said. Under the plan, Hyundai Motor Group will turn its Ulsan production complex into a hub for next-genera