A viral video of a Japanese calligraphy teacher's reunion with her famous student offered an interesting glimpse at one of Korea's fastest-growing tourism trends. In a YouTube video uploaded on June 28 by rising K-pop girl group RESCENE, Japanese member Minami visited her hometown in Chiba and reunited with her former calligraphy teacher. During their conversation, the teacher revealed that she had flown back to Japan that day, after undergoing a cosmetic procedure near Sinnonhyeon Station in southern Seoul, drawing laughter from the group. Although the conversation was lighthearted, it showed one of the reasons why many foreign tourists choose to visit Korea. For years, K-beauty was largely synonymous with cosmetics. Tourists would fill their suitcases with sheet masks, skin care products and makeup before heading home. Today, however, an increasing number of visitors are booking appointments at dermatology clinics, receiving scalp treatments, consulting personal color experts, visiting pharmacies and participating in wellness programs that promise healthier lifestyles as well as improv