Harper’s Bazaar was the only women’s interest magazine to see an increase in both print and digital circulation figures in 2025, according to the latest ABC figures.
The Hearst-owned title saw an increase of 9% for print (55,764 average copies per issue) and 8% for digital circulation (18,257 copies).
Across the 53 titles within women’s interest magazines, which include the women’s weeklies, home interest, fashion and cookery from ABC, the average circulation declined by 0.8% compared to 2024 figures.
Scroll down for full table listing UK women’s interest magazine sales in 2025.
However, due to changes inABCregulations, many publications boosted their totals by being allowed to count readers who receive both print and digital editions of publications twice in the overall circulation total (see2024’s coverage of women’s interest magazines for comparison).
This has meant a significant boost in digital figures for many magazines, including Harper’s Bazaar, and an overall digital circulation increase of 253.4% (versus 2024’s 17% increase).
Digital circulations have also been boosted readership on “all you can read” Spotify-style services for magazines like Apple+ and Readly, where one article read in the course of a month count as a sale per ABC rules.
Across all titles, the total number of average digital copies per issue has increased by 62.6% with the new counting method. Across print, circulation has decreased by 7.6%.
[Read more:New subs technology helps Spectator reach 198-year sales high]
Overall, four out of 53 titles grew their print figures, also includingFuture‘s Homes & Gardens (up 3% to 52,751 print copies).
Source: Press Gazette
