A viral TikTok questioning the reported death of singer Oliver Tree has fuelled online conspiracy theories, with users reviving a so-called '33 Theory' linking him to Kobe Bryant and Juice WRLD through a series of numerical coincidences.

The clip has also reignited speculation that Tree may have faked his death, although there is no verified evidence supporting those claims or suggesting the fatal helicopter crash was anything other than an accident.

Much of the speculation stems from Tree's long-established reputation for elaborate publicity stunts. Throughout his career, the singer frequently blurred the line between fiction and reality through fake funerals, mock retirement announcements and promotional videos depicting exaggerated versions of his own death.

Because of that history, many fans initially questioned whether reports of thefatal helicopter crashwere genuine, while conspiracy theorists claimed Tree had staged his death as another publicity stunt or to escape an alleged dispute with his record label. Others suggested, without evidence, that he had been murdered because he was planning to become an independent artist.

The viral TikTok captures that scepticism. At one point, one speaker asks: 'Do you think Oliver Tree is gone for sure?' before another replies: 'Yes.'

No evidence has emerged supporting claims that Tree faked his death, that the crash was staged, or that it was connected to any dispute involving his music career.

The widely shared TikTok claims Tree's reported death came '333 weeks' after Kobe Bryant's fatal helicopter crash, that the singer had 'just reached 3.3 million followers' on Instagram and was 'two weeks away from turning 33'. The speakers argue that the repeated appearance of the number 33 points to a hidden pattern rather than coincidence.

The clip quickly spread across TikTok, where viewers debated its claims. Some users appeared persuaded by the theory, commenting: 'It all makes sense', while another wrote: 'Damn... may the angel numbers 333 protect us all.'

Others highlighted what they believed were additional coincidences, with one user posting: 'Wow, now there's 33 comments', while another simply responded: 'That's just crazy.'

None of the video's central claims have been independently verified, and there is no evidence linking Tree's reported death to Bryant, Juice WRLD, Lil Peep or the repeated appearance of the number 33.

Source: International Business Times UK