Fridababy is a Swedish-founded, American-based company specializing in baby products. Its motto, “From delivery to boogers, butts and beyond!” might sound gross to some, but it was effective at reaching young parents who deal with this stuff daily. However, the company has a tendency to go too far in its “edgy” marketing for reasons unknown.

For instance, Fridababy made the news in 2020 for having one of its ads – namedPostpartum– get rejected by ABC because of its “realistic depiction of pain, mesh underwear, and bleeding.” The company wanted this ad to run during the glamorous Oscars.

After the ad’s rejection, mainstream outlets such as CNN and The Guardian gushed over the company and praised its “courage.”

Were these news outlets aware of Frida’s other cursed marketing? Because they’ve already been running them for a while.

Another marketing stunt involved a truck full of breasts during Mardi Gras. The back of the trailer says, “Show us what your boobs can do.” However, from afar, we only see “Show us your boobs,” which is what drunk guys yell at girls during Mardi Gras. A strange venue to promote baby products.

The marketing examples above are questionable, but one can say “whatever” because they involve only adults. Sadly, Fridababy doesn’t stop there. For years, the company released ads and social media posts that directly sexualize babies. And none of it is up for interpretation. It is direct, unmistakable, and extremely gross.

We’re not talking about one of two misguided attempts at humor. We’re talking about a steady stream of weird, borderline pedophilic “ads” that has been dating back since about 2018. As some vigilant parents pieced together the disturbing marketing of this company, a clear pattern emerged, and it is troubling.

I honestly do not need to write long paragraphs to describe the weirdness at hand; the following examples will be more than enough to make you cringe in horror and disgust.

Fridababy’s sexualization of infants can be found in their marketing, packaging, social media posts, and promotional videos. In other words, it is everywhere and is a fundamental part of the company’s strategy. And, the least one can say, it is vile.

There is no good way to start this, so here’s a bunch of stuff these people came up with.

Source: The Vigilant Citizen