LX Hausys CEO Roh Jin-seo, third from left, receives a briefing on LX products while visiting its booth during the Kitchen & Bath Industry Show in Orlando, Fla., Wednesday. Courtesy of LX Hausys
LX Hausys took part in the Kitchen & Bath Industry Show (KBIS) 2026 in Florida as part of its expansion into the lucrative flooring market in North America, the company said Thursday.
The trade show, held from Tuesday to Thursday (local time), is the largest of its kind in North America. The company sought to expand its client base and strengthen its position in the U.S. by participating in the event.
At this year’s KBIS, the firm presented a broad lineup of surface materials for kitchen and bathroom finishes. LX Hausys hopes to absorb growing local demand for premium flooring materials.
The lineup showcased at the exhibition included its VIATERA engineered stone brand, the HIMACS acrylic solid surface and the TERACANTO porcelain surface, the company said.
The firm’s VIATERA Solea drew particular attention for its delicate gold veining, inspired by natural marble. The VIATERA Midnight Ember Brushed also features a deep black tone with a refined and luxurious finish. Both products received favorable responses from visitors for their sophisticated aesthetics, the company said.
LX Hausys also showcased BORTE, a furniture board made of medium-density fiberboard. It offers a premium surface texture and enhanced durability, such as resistance to scratches and stains as well as anti-fingerprint performance.
The firm also operated an interactive zone at the event, allowing visitors to touch and compare a range of materials and textures to find optimal combinations.
“We are presenting a broad portfolio that covers entire living spaces, from surface finishes to furniture boards and flooring,” an LX Hausys official said.
“The company will continue to participate in major global exhibitions and focus its capabilities on expanding overseas sales.”
Source: Korea Times News
