In a new development in the big tech vs publishers feud, Britain has now reportedly presented new conduct requirements on Google’s search services. As per Reuters, this decision will give the authority to publishers to stop their content being used to power the Sundar Pichai-led company’s AI features.
After Australia, Britain’s Competition and Markets Authority (CMA) has raised serious concerns about the tech giant’s dominance in search. The regulatory body has designated Google as having “strategic market status” in search. Notably, the classification lets the UK body impose special requirements on the company to improve competition and trust in online search services.
Reportedly, the CMA notes that Google’s strong position in the search market will give the company a significant influence over how people are accessing information online. Notably, a major change in the conduct requirement will need Google to offer publishers with tools that allow them to decide whether their content can be used in AI-generated search experiences.
Google has reportedly stated that it is testing a new option that will allow website owners to control how their links and content appear in features such asAI Overviewand AI Mode. If publishers choose to opt out, their content will not be used in these AI-led search tools. However, their websites could still appear in Google’s traditional Search results, said the company.
"Google has recently announced changes to its search business and the requirements we've introduced today are designed to respond to what Google is doing now and in the future," CMA Chief Executive Sarah Cardell said.
Notably, the UK regulatory has directed the American tech firm to ensure that content used in AI-generated responses is credited. Under these new requirements, Google is told to provide clear links back to the original sources, including news publishers and other content creators, as per CMA.
The latest move by the UK adds to increasing pressure onGoogle worldwide. Apart from UK, the US, EU and Australia are also emphasising that big tech giants like Google and Meta must compensate publishers and news outlets for their original content. It remains on time whether India also adopts a similar kind of strategy.
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Govind Choudhary is the Chief Copy Editor for Tech at Times Now with over five years of experience in the media industry. He covers consumer technolog...View More
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