(Bloomberg) -- Big Food is packing protein into chips, waffles and even Starbucks’ lattes, and consumers can’t get enough of it.
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But that insatiable demand now has the industry grappling with shortages and skyrocketing prices of whey protein, forcing some manufacturers to halt production or reformulate their top-selling products with alternative ingredients.
In early May, a supplier delivered bad news to baking and beverage company HelloAmino: It had run out of whey protein. Canada-based HelloAmino uses the ingredient in all of the 30 high-protein baking mixes it sells. Founder Aelie Swift found another supplier, but it means importing whey protein isolate from the US at a price that’s 50% higher and due to increase again soon.
The new whey protein delivered other complications: it dried out the company’s baked goods due to the manufacturer’s different processing method.
“Our pancakes came out like sawdust,” Swift said. The company plans to reformulate using a different combination of proteins, since “whey has become too expensive to continue to use the way we previously have,” she said.
Source: Drudge Report
