College football has simultaneously never been more popular, and never been in more need of fixing.
Money is flowing into the sport, thanks to the expandedCollege Football Playoff, and the increased television revenue going to major conferences. Realignment and the creation of super conferences has been a massive financial windfall, with the reconfigured SEC andBig Tenin particular benefiting from the addition of big programs.
Ratings are through the roof, donors are pouring money into the sport, and with further playoff expansion a near certainty, there's likely even more money coming. But with the advent of name, image and likeness payments, the unrestricted transfer portal, the widening gap in strength of schedule, and incentive structures rapidly changing, there have been plenty of negative consequences resulting from all these changes.
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AndTexas A&Mhead coachMike Elkohas become the latest to speak out in favor of putting someone in charge of it all in order to keep the sport healthy.
Nov 22, 2025; College Station, Texas, USA; Texas A&M Aggies head coach Mike Elko on the field in the second half of a game against the Samford Bulldogs at Kyle Field. Mandatory Credit: Joseph Buvid-Imagn Images
In a new interview with On3's J.D. Pickell, Elko came out forcefully in favor of having new leadership setting the course for college football at large.
"Put somebody in charge," he said. "It’s a $1.2 billion industry with not a singular voice in charge of it making decisions for the betterment of college football. And I think until we get that, we’re going to continue to flounder with some of those areas. What’s best forthe SECisn’t always what’s best for the other conferences. What’s best for the other conferences isn’t always best for the SEC.
"At some point, we’re going to have to have somebody who’s capable of making rules regarding the betterment of college football, enforcement of rules and all of it. Until we get that, I think we’re all at risk of this thing not lasting like we want it to last."
In theory, this would be the job of the head of the NCAA. But the NCAA has become a virtual nonentity in college football, serving mostly to grant eligibility waivers. And Elko's right, conference leadership is only going to look out for their best interests, understandably so. For an example, look no further than the fact that the 2026-2027 playoff will remain at 12 teams because the Big Ten and SEC couldn't agree on a configuration and selection criteria.
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