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Legendary hotelier Ian Schrager’s long-awaited PUBLIC West Hollywood — a glitzy new luxury hotel taking over the former Standard Hotel site — is set to open its doors on July 15, promising a fresh dose of high-end hospitality on theSunset Strip.
Once the absolute epicenter of late 90s Hollywood decadence, the landmark property at 8300 Sunset Boulevard has been totally redone and reimagined.
Say goodbye to the antics of yesteryear, and hello to a sprawling, three-quarter-acre rooftop garden with Adirondack chairs, a campfire, wellness classes and an outdoor movie screen.
When PUBLIC West Hollywood officially opens, it will be Schrager’s latest rebellion, and the hospitality king wants you to know what will be absent from his new 137-room hotspot.
“We don’t have a celebrity chef, even though that’s something I introduced to the industry,” Schrager boasted in a video message reported byWomen’s Wear Daily. “We don’t have a fancy menu. That’s out of touch.”
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Instead of someover-the-top high-priced tasting menu, the hotel’s signature restaurant, Louis, is a bakery and cafe that will serve up items like pastries, unassuming sandwiches, and grain bowls. The hotel will also have a Pool Bar offering burgers and sundaes, plus the Pool Deck, which will have items like meze, salads, and sandwiches on the menu, according toEater LA.
Schrager developed the hotel’s dining concepts with Shelley Armistead, the powerhouse former CEO and partner of the Gjelina Group, and Nicky Pickup, who used to be the head of Gjusta Bakery.
Instead of a traditional front desk, guests will go up to their room “almost like you would your own apartment or a residence,” Schrager said. Ditching the sterile check-in counters, the lobby will instead function as the life force of the hotel, serving as a communal space to socialize.
Source: California Post – Breaking California News, Photos & Videos
