Exterior view of Reading Station in Berkshire, England, featuring LX Hausys’ HIMACS solid surface material / Courtesy of LX Hausys
LX Hausys is strengthening its global landmark marketing campaign by expanding supplies of its acrylic solid surface product HIMACS to major architectural sites in Europe and North America.
The company said Thursday that it supplied HIMACS for the exterior wall of Reading Station in Berkshire, England.
The project was carried out in collaboration with renowned British designer Stuart Melrose. Using LX Hausys’ translucent HIMACS Lucent product, Melrose created a large LED-backlit mural installed on the station’s wall, taking advantage of the material’s light-transmitting properties.
The artwork, which reinterprets the region’s history in a modern, artistic way, has drawn attention as a notable example of public art.
As part of the collaboration, Melrose recently visited Korea to tour LX Hausys’ flagship showroom, LX Z:IN Flagship, as well as the company’s HIMACS production line and its CX Design Center.
After reviewing LX Hausys’ interior materials at the showroom, Melrose praised the company’s products for their durability and seamless finishing capabilities.
“I was deeply impressed by the wide range of solid surface products that combine strong durability with seamless installation and sophisticated designs,” Melrose said.
“I hope to broaden our future collaboration by utilizing not only solid surface materials, but also LX Hausys’ interior films, wall coverings and flooring materials, all of which offer excellent durability and practicality,” he added.
LX Hausys has been expanding the use of HIMACS at landmark buildings around the world, solidifying its position as a premium architectural material brand. The product has previously been used at the Guangzhou Opera House and Shanghai Disneyland in China, Porsche showrooms in Germany, the Brooklyn Museum, Frankfurt Airport, Naples International Airport, Paris Charles de Gaulle Airport, Gelendzhik Airport, the Deutsches Museum exhibition hall and Lakhta Center, Russia’s tallest building.
Source: Korea Times News
