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Ferrari’s first all-electric supercar is getting roasted — with furious gearheads blasting the sleek new ride as an “iPhone on wheels” that risks turning the legendary Italian brand intoa California tech toy.
The$640,000 Ferrari Luce— pronounced “LOO-chay,” Italian for “light” — was unveiled this week to a flood of online mockery, investor panic and criticism from some of Ferrari’s most loyal fans.
The futuristic four-door, five-seat electric car was designed with help from formerApple design guru Jony Ive, the mastermind behind the iPhone and iPod, through his San Francisco-based firm LoveFrom.
Many online were quick to say the EV looks more Cupertino than Maranello, the northern Italian city where Ferrari is headquartered.
“Legend has it that if you pull the Ferrari badge off the side of the new Luce you see an Apple logo underneath,”one X user joked.
Another viral meme showed the Luce flipped upside down with an iPhone charger plugged into its undercarriage.
La recharge électrique de la Ferrari Luce pensée par Jony Ive…pic.twitter.com/Jy59HMfBaY
Ferrari fans, known as Ferraristi, have been especially brutal, comparing the bubble-shaped EV to a Nissan Leaf that costs “half a million dollars less.”
“Why is it that some automakers think that electric vehicles have to look like electronic devices?” one Reddit commenter wrote.
Source: California Post – Breaking California News, Photos & Videos
