Fabio Tiviti, vice president of Adobe Asia / Courtesy of Adobe
Adobe appointed Fabio Tiviti as vice president of its Asia business, the company announced Tuesday, as the Silicon Valley design and marketing software giant moves to expand its footprint in Asia, the world’s fastest-growing artificial intelligence (AI) market.
Tiviti will oversee Adobe’s enterprise operations across Korea, Southeast Asia and Greater China. He will report to Ben Goodman, the president of Adobe Asia Pacific and Japan.
The appointment comes as global tech firms aggressively vie for enterprise clients in Asia, a region increasingly viewed as a crucial battleground for commercial AI deployment. Tiviti brings more than 25 years of technology sector experience in the Asia-Pacific region. He most recently served as group vice president at Workday, where he directed field operations and market strategies across Asia, Japan, Europe and the Middle East. He has also held senior executive roles at SAP and Infor.
"Fabio brings proven experience driving growth and innovation," Goodman said in a statement, noting that the new executive's leadership would be pivotal in helping clients navigate and capitalize on "Asia’s rapidly evolving AI landscape."
Adobe has increasingly tethered its corporate strategy to what it calls customer experience orchestration, a framework that integrates its legacy creative suite with marketing tools and generative artificial intelligence to automate personalized digital content at scale.
"Asia is leading AI innovation, supported by swift technology adoption, strong talent and robust infrastructure," Tiviti said.
Based in Singapore, Tiviti will focus on scaling Adobe's enterprise ecosystem, helping regional clients deploy next-generation AI tools to streamline content creation and digital marketing.
This article was published with the assistance of generative AI and edited by The Korea Times.
Source: Korea Times News
