Futurehas began offering LLM optimisation as a commercial product across its media brands.
The move means Future offers tailored content campaigns for commercial partners which are aimed at boosting their visibility on generative AI-based services like ChatGPT.
The move follows research that has found that Future brands – particularly Techradar – are among the most cited sources on variousAI platforms.
According to research by SEO software company Ahrefs, Future’s Techradar isthe most cited publisher website domain globally on ChatGPT, closely followed by The Sun.
The specialist websites and magazine publisher recently worked with Samsung to promote the launch of two new phone brands. And, according to Future SEO director Simon Glanville, the content campaign secured up to a 33% uplift in visibility onChatGPTfor the new Samsung products.
Now the publisher has launched Future Optic, which is offering generative AI optimisation as part of the marketing mix offered across its portfolio of brands.
Glanville said: “We see this as a big potential revenue driver. Everyone we are speaking to wants more visibility on LLMs.
“I’m not saying that search is dead, but we are seeing more people interacting with LLMs.”
Glanville said that existing SEO rankings are a good predictor of website visibility on leading LLMs because platforms like ChatGPT have access to Google search data and use it to select sources.
Future is seeing substantial disruption from Google AI overviews, with as many as 50% of its top website keywords triggering an AI-written summary rather than a traditional search results page. So revenue from LLM optimisation campaigns could offset falling programmatic advertising income caused by lower referral traffic.
Source: Press Gazette
