A recent video on TikTok has sparkeddebate online after a user questioned whether Waitrose has quietly become more affordableor if Tesco and other supermarkets have simply become far more expensive over the last few years.
The video, posted by TikTok user @nyswrld2, quickly gained attention after they admitted they were surprised by Waitrose prices during a food shop.
The creator wrote in the video:
'I actually don't know why I went my whole life thinking that Waitrose was expensive?? I took my time today to check the prices, and they are highkey similar to Tescoooo. Or maybe they've been lowering their prices as of recently?'
The comments section quickly turned into a wider discussion about rising UK food prices and whether inflation has changed the public perception of supermarkets once considered 'luxury.'
User Kelsey's Collections commented:
'Oh it WAS very expensive before the prices hiked up everywhere else too,' while another user, CUTE., wrote: 'It used to be expensive, because back then sainsbury and tesco had lidl-tier prices. now it's only slightly more expensive than everywhere else.'
For years, Waitrose carried a reputation as the 'posh supermarket,' associated with middle-class shopping and premium products.
But as prices rose across the board in UK supermarkets, many shoppers now say the difference feels far smaller than they expected, especially on everyday basics.
According to recentBBCreporting,food inflation and rising global supply chain costshave pushedsupermarket prices higher across the UKover the last few years.
Source: International Business Times UK
