Ferrari has finally unveiled the Luce, its first fully electric car, in Rome on May 25, 2026. The four-door grand tourer, developed with Jony Ive's LoveFrom studio, is Ferrari's bid to enter the electric era without losing the drama that defines the badge.
@Ferrarihas unveiled its first fully electric vehicle, the Ferrari Luce, marking a significant milestone in the company’s history as it enters the EV segment while introducing a five-seat configuration for the first time.Read More:https://t.co/0N8xyePcf0#BioEnergyTimespic.twitter.com/ZZwha2TP4C
The launch has been months in the making. Ferrari first revealed the powertrain and battery in October 2025, then showed the name and interior in February 2026, before presenting the finished production car in Rome.
Ferrari is presenting the Luce as its first full EV, but it is not being treated as a replacement for the rest of the range. Chief executive Benedetto Vigna has said the car is an addition to the line-up rather than a break with petrol and hybrid models.
That fits Ferrari's wider plan for 2030, which still leaves room for combustion engines and hybrids alongside electric cars. The Luce matters, but it is only one part of the company's broader strategy.
Even the name has meaning. Luce means 'light' in Italian, a simple nod to Ferrari's first electric model and the company's attempt to frame the car as something elegant rather than purely technical.
Ferrari Luce. In Italian, Luce means 'light'. Light feels like the perfect metaphor for Ferrari's new interior design language for their next generation of cars from none other than Jony Ive,Jony Ive, for the uninformed, is the famed former Chief Creative Designer at Apple who…
Ferrari has also been careful not to market the Luce as a conventional EV aimed at mass adoption. Instead, the company is positioning it as a flagship grand tourer designed to preserve the emotional appeal and exclusivity associated with the brand.
On paper, the Luce looks serious. It uses four electric motors, one at each wheel, and total output is reported at just over 1,000 horsepower, with some outlets putting the figure at around 1,035 hp or 1,036 hp.
Ferrari says the car can accelerate from 0 to 100 km/h in about 2.5 seconds and reach a top speed of more than 310 km/h. That puts it firmly in supercar territory, even though it is being sold as a four-door grand tourer rather than a traditional two-seater sports car.
Source: International Business Times UK
