Broadcasting to a live social media audience always carries a degree of unpredictability for celebrities. American singer and songwriter Bebe Rexha recently experienced this firsthand during an interactive broadcast that quickly turned uncomfortable.

Instead of building hype for her upcoming musical releases, the artist watched her viewership plummet in real time as she previewed an unreleased track. The clip spread quickly on X, where reactions were sharply divided.

The awkward situation unfolded while Rexha was broadcasting to thousands of her followers on Instagram. She decided to share an exclusive sneak peek of her new song titled 'Tokyo,' but the reaction was overwhelmingly negative in terms of audience retention.

Almost immediately after the music began, the viewer count decreased rapidly, with approximately 800 people exiting the stream within moments. A screen recording of the mass exodus quickly migrated to X (formerly Twitter), where it went viral.

One user shared the clip and highlighted the sharp decline in her viewers. 'Not Bebe Rexha losing 800 viewers on her Instagram Live the second she started playing her music 😭😭 I lowk feel bad for her,' the X userwrote.

'The way numbers kept dropping,' one commented.

The visible drop in engagement created an undeniable awkwardness that the singer seemed to struggle to ignore on camera, with one commenter saying she looked like she was 'dying slowly.'

Not Bebe Rexha losing 800 viewers on her Instagram Live the second she started playing her music 😭😭 I lowk feel bad for herpic.twitter.com/436U9W9iYZ

the way numbers kept dropping…..

The viral clip generated mixed opinions on social media, with fans and critics offering different theories about the mass departure. Some supportive fans argued that the audience probably left to avoid spoilers about her new music before its official debut.

Source: International Business Times UK