Erika Kirkused apost on Xon Wednesday 21 May to give a clear endorsement ofSpencer Pratt's bid to become mayor of Los Angeles, praising the reality TV star's unconventional campaign style as 'authentically American' even as he continues to distance himself from Donald Trump's MAGA brand.

The endorsement came after weeks of attention on Kirk's backing and Pratt's surprise pivot from The Hills alumnus to long-shot political hopeful. Kirk, nowchief executive of conservative youth organisation Turning Point USAfollowing the murder of her husband Charlie Kirk, stepped into the debate as Pratt leaned onviral online advertsand tried to present himself as something other than a standard Republican firebrand or straightforward MAGA loyalist.

In her post, Erika Kirk made clear that she sees Spencer Pratt as a citizen stepping up rather than a polished insider. 'See a problem, become a part of the solution,' she wrote on X, describing his campaign as 'authentically American.' She acknowledged that his campaign videos are 'unconventional,' adding that 'that's the point, it's refreshing.'

The endorsement singled out a series of ads Pratt has created or amplified online, many of which have gone viral because they do not resemble standard political spots. Some use AI-generated imagery to mock incumbent mayor Karen Bass and California Democrats, while others turn criticism of Pratt's residency in Los Angeles into a joke rather than a legal rebuttal.

Regardless of the outcome of Spencer Pratt’s race, what he’s doing is authentically American. See a problem, become a part of the solution. His campaign ads are unconventional, but that’s the point; it’s refreshing. Instead of speaking like a career politician, he’s speaking as…

Rather than criticise him for ignoring the usual rules of political messaging, Kirk embraced the approach. 'Instead of speaking like a career politician, he's speaking as an American who sees and deeply understands how fragile the simple things in life are when leadership fails,' she said. 'This is what this country is all about.'

She then widened her argument, saying she hoped more citizens would enter politics and challenge what she called a failing system. Her message was that 'moments like this inspire more Americans to throw their names into the mix, run for office, get involved and stand up for what makes this country exceptional.'

It read as much like a political statement as an endorsement, with the widow of a prominent right-wing organiser presenting Pratt as proof that outsider politics can still resonate.

The endorsement landed just days afterDonald Trumpwas drawn into the Los Angeles mayoral race. Asked about Pratt by reporters on Wednesday 20 May, the president sounded broadly supportive but carefully avoided going too far.

'I'd like to see him do well, he's a character,' Trump said, before adding: 'I don't know, I don't know him. I assume he probably supports me. Does he support me? ... I heard he does. I heard he's a big MAGA person. He's doing well.'

Source: International Business Times UK