There will be no delays forGrand Theft Auto 6(GTA 6), according to Strauss Zelnick, who spoke during a Take-Two Interactive earnings call on Thursday, 21 May. However, he also provided further details on what lies ahead for the open-world crime game.

At the top of the list is the price of the game. Zelnick made it clear that, for now, this will remain under wraps. Instead, he said marketing forGTA 6will begin in the summer, a campaign expected to build momentum for the long-awaited instalment in theGrand Theft Autofranchise.

'So the next few weeks, I don't think it'll be summertime yet, but when it's summertime, Rockstar expects to start marketing "GTA 6",' Zelnick said. 'I think reiterating November 19 as the launch day today is probably a positive. I think we've been really clear that we're releasing the title on November 19,' the Take-Two chief executive added.

Take-Two CEO Strauss Zelnick hints at when to expect the GTA 6 marketing to begin:“So the next few weeks I don’t think it’ll be summertime yet, but when it’s summertime, Rockstar expects to start marketing GTA 6.”Summer starts on June 21st.(Source:https://t.co/LDpxQLIKX3)pic.twitter.com/uSNlZj09fo

With marketing forGTA 6not expected to begin until the end of June, rumours suggesting that fans could see another trailer before then appear unlikely to materialise.

> Create a FAKE GTA 6 leak out of thin air and post it on 4chan> GTA 6 parody accounts use it for engagement farming> An Insider/Expert counters it> Community gets rage baited> Cycle Repeats> Rockstar and Take-Two laugh in a cornerpic.twitter.com/5fdykXC2Hx

Zelnick's comments also dampen speculation surrounding alleged pre-orders for the game, which had placed fans on edge as they awaited confirmation that could indicate how much Grand Theft Auto 6 would cost.

Most notably, his remarks counter claims thatGTA 6would be delayed until February 2027. While the credibility of the source behind those claims has been questioned, anticipation for the title remains high, particularly among players who have waited more than a decade for the next mainline release.

Zelnick expressed confidence in Take-Two's performance following the release of its fourth-quarter earnings for the 2026 fiscal year, describing the results as exceptional andabove expectations. With the anticipated launch ofGTA 6, alongside other intellectual properties such asNBA 2K27, he said the company had ample reason for optimism.

'We believe fiscal 2027 will establish new record levels of operating performance driven by the November 19th launch ofGrand Theft Auto VI, along with strong execution across our portfolio,' Zelnick said. 'We expect to sustain this higher level of scale, generate strong cash flows, and deliver long-term shareholder value.'

Source: International Business Times UK