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A California woman blames a barrage of pre-dawn Fashion Nova promo texts for jolting her out of sleep, and now she’s rallying millions of Americans to join asweeping class actionagainst the fast-fashion giant.
Charleen Shavies, an Alameda County resident, filed a proposed federal class action against Fashion Nova in April, accusing the trendy retailer of violating the Telephone Consumer Protection Act by sending marketing texts before the legally permitted 8 a.m. cutoff, according toFashion Law Journal.
The lawsuit claims Shavies received at least eight promotional messages from the company between roughly 7:24 a.m. and 7:32 a.m. over multiple days in 2025.
Each text allegedly pushed discounts and shopping deals while linking directly to Fashion Nova’s website.
Under federal law, telemarketers are barred from contacting consumers before 8 a.m. or after 9 p.m. local time.
Shavies argues the retailer’s early-bird blasts weren’t just annoying — they were illegal.
Now, she’s seeking to represent a nationwide class of consumers who received more than one Fashion Nova marketing text within a 12-month span over the last four years, so long as at least one of those messages landed before 8 a.m.
If successful, the case could spell major financial trouble for the fashion powerhouse.
The TCPA allows consumers to seek up to $500 per unlawful text — or as much as $1,500 per message if violations are found to be willful.
Source: California Post – Breaking California News, Photos & Videos
