Longtime Golden State Warriors head coach Steve Kerr had injected parts of lyrics of a Taylor Swift's song for a whole season.
Kerr spent an entire NBA season conducting a covert lyrical experiment. The veteran coach systematically inserted lyrics of Swift's song 'All Too Well' into his various press conferences.
The revelation came to light ina new profile by ESPN's Wright Thompson. The piece explores the inner workings of the four-time NBA championship-winning coach.
The 'Swiftie' stunt took place three seasons ago. Thompson reported that the 60-year-old coach embarked on the challenge purely 'to entertain himself.'
Kerr reportedly wove phrases from the hit Swift song into his post-game analysis. He executed the task with such precision that the gathered media remained completely unaware of what he was doing.
As it turns out, not a single reporter questioned the unusual phrasing during the season-long run.
'For instance, to get the first line of the song, he took the podium after beating the Rockets in March of 2023 and said, "I walked through the door of the locker room at halftime." Over a long season, he got most of the lyrics done, crossing them off as he went. His son Matthew later edited them into a video for their family group chat, so that Kerr appeared to have recited the whole song,' wrote Thompson.
Coach Kerr's secret eventually moved from the podium to the his family archives. His son, Matthew, discovered the hidden gems in his father's interviews.
Matthew edited the clips together for the family's private group chat. The clever edit made it appear as if the coach had recited the entire song. The video became a hit within the Kerr inner circle.
Moreover, the video eventually reached the highest level of pop royalty. According to Kerr, Swift herself became aware of the footage.
Source: International Business Times UK
