A Shuttle Delivery motorcycle speeds past Namdaemun in central Seoul, in this 2019 file photo. Courtesy of Shuttle Delivery
In a country known for its fast-moving digital services, convenience is often just a few taps away. But for many international residents and visitors in Korea, that experience has not always been as seamless.
That gap is where Shuttle Delivery, a platform built with international residents and visitors in mind, found its footing.
“At the beginning, it was simple stuff,” said Mark Boesch, chief marketing officer of Shuttle and one of its founders. “People just couldn’t order food. Their cards wouldn’t go through, they couldn’t read the menus. So we fixed that.”
A Shuttle Delivery worker drops off a food order in Seoul in this 2019 file photo. Courtesy of Shuttle Delivery
When Shuttle first began taking shape in 2014, the delivery landscape in Korea was already developing rapidly. Major platforms like Baedal Minjok and Yogiyo were expanding, but their services were designed primarily with local users in mind.
Shuttle took a different approach.
While speed and convenience remain central in Korea’s delivery market, the company differentiated itself by focusing on accessibility for people navigating the system from the outside, whether due to language, unfamiliar processes or differing expectations.
“As foreigners ourselves, we knew where the trouble spots were,” Boesch said.
That perspective shaped Shuttle’s early direction, particularly in neighborhoods with large international communities. Over time, the platform expanded beyond those areas, growing alongside a user base that includes expats, multilingual residents and tourists seeking a more seamless experience.
Source: Korea Times News
