In Heze, a city in eastern China's Shandong province renowned for its lightweight wood, 29-year-old Lisa Liu has defied cultural taboos surrounding death to build a thriving career in coffin sales. Once a teacher worn down by relentless work pressure, Liu made a bold career switch in July 2023, pivoting to export coffins primarily to the European market, with a focus on Italy.
Liu's journey into the industry began unexpectedly after a chance interview, as detailed in Personage magazine. Exhausted and hoarse from the demands of teaching, she sought a change and found herself drawn into the coffin business. Her new boss personally guided her through the factory, showcasing the full production process from log cutting and carving to final assembly.
Heze has emerged as a hub for China's coffin manufacturing, capitalizing on the region's specialty in lightweight wood ideal for such products. This booming industry stands in stark contrast to the traditional Chinese view of death as a taboo subject often associated with bad luck.
Liu, hailing from this coffin-producing epicenter, expresses unwavering confidence in her venture. "People die every day," she stated, dismissing any fears about the sustainability of her business.
According to Personage magazine, Liu's transition highlights how local opportunities in Heze are transforming cultural barriers into economic strengths, drawing individuals like her away from conventional careers into this niche export sector.
