Kendrick Lamar sparked online speculation about his future with Interscope Records after fans noticed changes affecting his 2024 albumGNXand several related music videos across streaming platforms on 11 May.
Listeners first reported thatGNXhad disappeared from Apple Music, while users also identified inconsistencies on Tidal. At the same time, YouTube uploads for tracks including 'Not Like Us,' 'Luther' and 'Euphoria' briefly vanished before reappearing, with some videos temporarily showing reset view counts.
The changes came days before the scheduled release ofICEMAN, the latest album from Drake, fuelling further discussion about the timing of the disruption. However, there is currently no evidence linking Drake or his representatives to the removals.
Fans began discussing the issue afterGNXbecame unavailable on selected platforms without explanation. While the album remained accessible on Spotify, users reported that it had disappeared from Apple Music and Tidal for several hours before returning.
YouTube users also noticed changes affecting several of Lamar's videos. Some uploads appeared to be temporarily replaced before the original versions returned, with certain videos briefly displaying reduced or reset view counts.
No official explanation has been issued by Lamar, Interscope Records or pgLang.
Online discussion intensified after Reddit users claimed the restored upload for 'Not Like Us' appeared different from the original version.
Kendrick Lamar deleted and reuploaded the “Not Like Us” and “luther” music videos on YouTube.pic.twitter.com/8qG5levFCt
I honestly do not believe that Kendrick can personally remove these things himself. A lot of these records and videos are tied to Interscope / UMG.He doesn't have the power to just press that button. All this does is raise even bigger questions.
kendrick listed himself as an executive producer for every song on the project, previously only being a writer on certain tracks before
Source: International Business Times UK
