Lia Nega, the reality TV star who captivated audiences on the Israeli show "Ahava Chadasha," has taken fans by surprise with her latest venture, swapping romantic dates for decadent vegan shakes in a high-profile collaboration with Cafe Greg.
Known for her appearances in fashion campaigns, Nega shows no signs of slowing down. She has been selected to lead an intriguing culinary campaign for the popular coffee chain, launching a limited-edition series of vegan shakes that are described as indulgent, photogenic, and perfectly suited for Instagram feeds.
The partnership, developed in tandem with the plant-based milk brand Milq, introduces three particularly surprising flavors. These shakes blend excessive pampering with the hottest current vegan trend, making them a standout offering on Cafe Greg's menu.
Promotional images featuring Nega, captured by photographer Shay Franco, highlight the visually stunning drinks, which are already generating buzz across her social media stories and screens. The shakes are positioned as must-try indulgences for vegan enthusiasts and social media savvy consumers alike.
Priced between 36 and 38 shekels per drink, the limited-edition series emphasizes both accessibility and premium appeal. The collaboration marks a fresh pivot for Nega, extending her influence from reality TV and fashion into the culinary world.
As Nega transitions seamlessly from on-screen romances to shake promotions, this joint venture underscores her versatility and enduring popularity in Israel's entertainment and lifestyle scenes. Fans can expect to see more of these Instagram-ready treats in Cafe Greg locations soon.
