Target is trying toroll itself out of a retail rut.
The big-box chainis replacing its entire fleet of shopping carts with a beefier, easier-to-steer model as part of a multibillion-dollar turnaround push to win back frustrated customers,TheStreet reported.
The new carts — about 500,000 of them — will roll out over the next few years and mark Target’s first nationwide all-plastic design, according toFast Company reporting.
Target says the humble cart is a bigger deal than shoppers may think.
“The cart for us is the first touchpoint that the guest meets right when they walk in the store,” Target Vice President of Store Design Sarah Deuth told Fast Company.
The upgraded carts are designed to hold more items, roll smoother and maneuver more easily through stores. They also include improved drink holders that can fit a Starbucks cup or Stanley tumbler, plus a redesigned child seat meant to make it harder for kids to climb out unexpectedly, according to the report.
The cart overhaul comes as Target tries to fix bigger shopping headaches.
A YouGov survey of more than 1,100 US consumers found 44% are frustrated by empty shelves and a lack of stock, while 35% are bothered by waiting in line TheStreet reported.
Another 31% said they were annoyed when stores failed to stock items they saw online, while 30% cited messy merchandising, self-checkout and a lack of knowledgeable staff as pain points.
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