ASEAN-Korea Centre's Secretary General Kim Jae-shin, center, poses with Association of Southeast Asian Nations (ASEAN) Ambassadors to Korea and Bureau of International Trade Relations of the Ministry of Trade, Industry and Resources Director General Bae Jun-hyoung, sixth from right, at the opening ceremony of “2026 ASEAN Panorama,” at the ASEAN Hall in central Seoul, May 7. Courtesy of ASEAN-Korea Centre

Poster image of “2026 ASEAN Panorama" / Courtesy of ASEAN-Korea Centre

The ASEAN-Korea Centre (AKC) has launched the “2026 ASEAN Panorama,” marking the start of a five-month rotating exhibition showcasing products and industries from ASEAN Member States.

Running through Sept. 30, the program brings together 10 Association of Southeast Asian Nations (ASEAN) member states in pairs each month, highlighting a diverse range of sectors including food and beverages, halal lifestyle products, fashion, accessories, books and creative industries.

Held under the theme “Bigger, Bolder, Broader: The New ASEAN in Every Detail,” the exhibition, launched at the ASEAN Hall in the Korea Press Center in central Seoul on May 7, is an expanded version of AKC’s annual ASEAN Trade Fair series, which has been organized since 2014.

In his opening remarks, AKC Secretary General Kim Jae-shin said the exhibition seeks to “connect the dots” at a time when awareness of ASEAN markets remains fragmented across industries and countries, hoping to present diverse elements of the member states into a unified and engaging visual and narrative experience.

“‘Bigger’ reflects the continued growth of ASEAN, especially with the inclusion of our newest ASEAN member state, Timor-Leste. ‘Bolder’ highlights our commitment to featuring two ASEAN countries each month, while ‘Broader’ signifies ASEAN Panorama’s role in presenting both a comprehensive view of the ASEAN market and the shared foundations that unite the region,” Kim said.

“Marking the launch of this program, we begin in May with Brunei Darussalam and Indonesia. In total, the exhibition will showcase 108 products from 21 companies across the food and beverage and fashion sectors.”

In June, the exhibition will feature Cambodia and Malaysia, followed by Lao PDR and the Philippines in July. August will highlight Myanmar and Thailand with the program ending with Singapore and Vietnam in September.

The newest ASEAN member, Timor-Leste, is planning a separate promotional session to introduce the country at the event.

Source: Korea Times News