Dua Lipa has launched a $15 million (£11 million) legal action against Samsung, accusing the tech giant of using her image in advertising materials without consent, in a case that is already drawing attention across entertainment and business sectors.
Thelawsuit, filed in the United States, centres on claims that Samsung allegedly incorporated Lipa's likeness into promotional content for its television products in a way that implied endorsement she never agreed to.
According to reporting, the singer's legal team argues that the use of her image risked misleading consumers and unlawfully capitalised on her commercial value.
At the centre of the case is the claim that Samsung's promotional materials created a false impression that Dua Lipa was directly associated with or endorsing the brand's television products.
Court filings, as cited in reports, suggest her legal team is treating the matter as a violation of publicity rights.
The complaint reportedly seeks $15 million (£11 million) in damages, reflecting both alleged financial loss and reputational harm.
Samsung has not yet issued a substantive public response addressing the specific allegations contained in the lawsuit.
While celebrity lawsuits over image rights are not uncommon, this case sits within a rapidly evolving legal landscape shaped by digital advertising, global branding, and increasingly sophisticated media manipulation.
Industry lawyers note that the line between editorial imagery, marketing content, and implied endorsement has become increasingly blurred, particularly on digital platforms where content spreads rapidly across jurisdictions.
AsNeal Klausner explains, 'the right of publicity is an intellectual property right recognisedunder state law in at least 30 states. It gives a person the right to control the commercial use of his persona and recover damages in court for violations of that right.'
Source: International Business Times UK
