Dua Lipa arrives for the Elton John AIDS Foundation Academy Awards Viewing Party, in West Hollywood, California, U.S., March 15. Reuters-Yonhap
British pop star Dua Lipa has filed a lawsuit against Samsung Electronics seeking at least $15 million in damages, accusing the South Korean tech giant of using her image without permission to market its television sets.
Lipa's lawyers have attached screenshots of social media postings and comments in the filing claiming that the pop star's image on the front of the boxes pushed potential customers to purchase the product. One of these screenshots shows a fan commenting that they would get the TV "just because Dua is on it." The "Levitating" singer became aware of Samsung's alleged infringement in June last year and demanded that Samsung stop using her image, but the electronics manufacturer repeatedly refused to do so, her lawyers said.
Samsung’s alleged unauthorised use of Dua Lipa's image has "caused and continues to cause dilution" of the pop star's "brand identity and commercial goodwill by falsely conveying to the consuming public that she approves of and endorses" the products in question, they added.
Source: Korea Times News
