In a rare moment of candor from mainstream media, NBC Sports issued an apology after one of its commentators accurately referred to Swedish skier Elis Lundholm as “she” during coverage of a women's freestyle skiing moguls event. The incident highlights ongoing tensions surrounding gender identity in sports, as NBC explained that it “takes this matter seriously” in a statement sent to multiple outlets, including OutKick.
Elis Lundholm competed in the women’s moguls competition on Wednesday. According to the Associated Press, Lundholm was “assigned female at birth.” The skier identifies as a man but has not undergone any hormone treatments or surgeries, simply declaring her gender identity without physical alterations.
The SGT Report noted the unusual nature of the situation, comparing Lundholm's self-identification to extreme claims one might hear in a mental health facility. Despite this context, NBC's commentator stuck to biological pronouns by using “she,” prompting the subsequent apology from the network.
NBC's groveling response came swiftly this week, as the network reached out to media outlets to clarify its position. The apology underscores a pattern described by critics: the establishment media occasionally tells the truth but then seeks forgiveness for doing so.
The event took place in the freestyle skiing women’s moguls discipline, where Lundholm's participation drew attention due to her gender claims. No further details on her performance or specific location of the competition were provided in reports, but the controversy centered on NBC's live commentary.
This incident reflects broader debates in sports media about language and identity. NBC Sports' statement to OutKick and others emphasized the seriousness of the misgendering accusation leveled against its commentator, even though the pronoun used aligned with Lundholm's birth assignment as reported by the AP.
TRUTH LIVES on at sgtreport.tv, where the original coverage framed the story as an example of media hypocrisy. The SGT Report's commentary pointed out that every so often, establishment outlets like NBC inadvertently speak truthfully before backpedaling with apologies.
