In a welcome addition to the beauty market, PUPA Milano has launched MY CRUSH, a new series of lipsticks featuring timeless colors designed to suit every woman. The Italian brand's latest offering stands out for its comfortable application that sets immediately on the lips, delivering a pleasant sensation without the typical dryness associated with matte formulas. Testers have praised its versatility, allowing for light coverage with the first coat or building to a more defined look with additional layers.
One tester, who typically avoids matte lipsticks due to their drying effect shortly after application, expressed particular enthusiasm for MY CRUSH. The product not only provides enduring color—remaining noticeable even after eating—but also avoids claims of extreme longevity, focusing instead on user-friendly performance. Available in 15 shades, the lipsticks cater to a wide range of preferences with their non-fussy, reliable finish.
Priced at 89 shekels, MY CRUSH lipsticks can be found at PUPA points of sale in the Super-Pharm network, as well as on the Lilach Cosmetics website and Super-Pharm's online store, making them an accessible luxury for everyday use.
Beyond makeup, indulgence arrives in frozen form with Chocolate Peanut Butter Split, a new ice cream from Ben & Jerry's Israel. The flavor reimagines the iconic American diner classic, the banana split, blending chocolate ice cream and creamy banana ice cream with generous chunks of mini peanut butter cups. Tasters note its simple, nostalgic appeal, evoking childhood memories through the dominant chocolate-banana profile.
While the base ice cream is described as relatively basic, the abundance of peanut butter cup chunks elevates it, preventing banality. Ben & Jerry's, known for bold, additive-heavy flavors, positions this as a "quiet" option for those preferring subtlety over extravagance in their treats.
In luxury skincare, the Swiss brand La Prairie has introduced a new essence in its veteran Pure Gold series, enriched with pure gold to soothe, restore, and impart a glow to mature skin. Targeted at age-related hormonal changes causing dryness, fatigue, and uneven texture, the updated formulas feature a patented delayed-release pure gold dispersion system that penetrates deeply to boost elasticity and reinforce the skin barrier.
Testers found the light, floral-scented essence an ideal first step, followed by a more concentrated serum and a thick yet non-heavy cream. Immediate effects included smoother, more moisturized skin, with sustained use yielding reduced sebum and comedones—particularly on the nose—alongside improved texture and a refreshed, less tired appearance. The series ranges from 2,120 to 3,960 shekels and is available at the BEYONDSKIN network and its website.
Completing the lineup of sensory delights is Memo Paris' new unisex fragrance, Palais Bourbon, inspired by Paris' Bourbon Palace. Notes of Madagascar bourbon vanilla, amber wood, cinnamon, incense, sandalwood, and tonka create a powerful, spicy, masculine scent—intensely wintry, heavy, smoky, and warm. Ideal for fans of deep, dominant perfumes, it prominently features vanilla, amber, cinnamon, and resinous incense.
