A 49-year-old cyclist died in Hong Kong's Tai Po district on Sunday morning after crashing into a kerb on the notorious Bride’s Pool Road, a known accident black spot, highlighting ongoing safety concerns on the popular cycling route.

Police reported that the incident occurred around 10.30am near Wang Chung Stream, where the rider sustained a severe head injury and lost consciousness upon impact with the kerb.

Emergency services rushed the injured man to Alice Ho Miu Ling Nethersole Hospital, but he was tragically declared dead at 11.36am, just over an hour after the crash.

According to a source familiar with the incident, the victim had departed from Yuen Long at approximately 7.30am, joining five fellow cyclists for a ride heading towards Tai Po.

The group made a stop for food at Bride’s Pool before beginning their return journey towards Tai Mei Tuk, en route back to Yuen Long, when the fatal accident occurred on the treacherous section of Bride’s Pool Road.

Bride’s Pool Road has long been regarded as a high-risk area for cyclists and motorists alike, with its narrow paths and sharp turns contributing to its reputation as an accident black spot in the New Territories.

Authorities have not yet released the victim's name or further details on the cause of the crash, but the tragedy serves as a stark reminder of the dangers faced by recreational cyclists on Hong Kong's winding rural roads.