Actors renowned for their roles in films and dramas are venturing into a fresh entertainment format known as “kind variety” programs, which immerse participants in local communities to share their skills with residents. Leading this trend is Park Bo-gum, star of the newly premiered tvN show “Bogum Magical,” where he transforms a remote rural barbershop into a community hub.
Just before midnight, Park Bo-gum was spotted hurrying along a dark country road toward a barbershop with its lights off. He seated a staff member in front of a mirror for a final haircut check ahead of the shop’s opening. The sound of snipping scissors echoed through the empty space for hours, followed by practice in roll-drying and even hair coloring. This meticulous rehearsal lasted more than three hours, showcasing the actor’s dedication.
“I hope visiting this barbershop becomes a truly magical time for our guests,” Park said, encapsulating the heartfelt spirit of the program.
“Bogum Magical,” which premiered on Jan. 30, chronicles the process of operating a barbershop in a remote rural village that lacks even a convenience store. Park Bo-gum, who earned a national barber’s license during his military service, assumes full responsibility for hair services, bringing professional expertise to the isolated locale.
Joining Park are fellow actors Lee Sang-yi and Kwak Dong-yeon, each contributing uniquely to the village’s temporary salon. Lee works as a nail artist, meticulously caring for customers’ hands, while Kwak assists by preparing winter snacks such as fish-shaped pastries and staff meals, enhancing the communal experience.
This “kind variety” approach emphasizes blending celebrity talents with everyday community needs, fostering genuine interactions in underserved areas. The program’s rural setting underscores the challenges and joys of bringing urban skills to places off the beaten path.
Through scenes like the late-night preparations and hands-on services, “Bogum Magical” highlights how stars like Park Bo-gum are redefining variety shows by prioritizing kindness and local engagement over typical high-energy formats.
