Starbucks Korea announced on Sunday its plans to open at least 100 new outlets this year, continuing its robust expansion across South Korea, Asia's fourth-largest economy. The Seattle-based coffee giant, which has seen steady growth in the country, aims to further solidify its presence amid a competitive market.
The company first entered South Korea in 1999, launching its inaugural store near Ewha Womans University in Seoul through a strategic partnership with local retail conglomerate Shinsegae Group. This marked the beginning of what has become one of Starbucks' most significant international footprints.
As of the end of 2025, Starbucks operated 2,115 stores nationwide in South Korea, positioning the country as the chain's third-largest market by store count globally. This trails only the United States, with 16,911 outlets, and China, with 8,011 stores. For comparison, Japan maintains 2,105 locations.
The expansion has been consistent, with South Korea adding more than 100 stores annually over the past four years. Store numbers rose from 1,777 in 2022 to 1,893 in 2023, and further to 2,009 in 2024, reflecting sustained demand and strategic investments.
A visible example of Starbucks' presence is an outlet near the Han River Bus Yeouido Pier in Yeongdeungpo District, Seoul, highlighting the chain's integration into popular urban and recreational areas.
"This year, we will continue to open new outlets, including Special Store locations, to attract local consumers and sustain growth," a company official stated, underscoring the focus on innovative formats to engage customers.
