A woman suspected of being an artificial intelligence generation is shown in the stands at a baseball stadium. Captured from X

Last week, a post captioned“The average Korean woman”went viral on X, featuring a video of a woman in the stands watching a Korea Baseball Organization game between the Hanwha Eagles and Doosan Bears. The post has racked up 14.9 million views as of Friday.

But some die-hard Korean baseball fans have zeroed in on the broadcast graphics rather than the woman, raising suspicions it was generated by artificial intelligence (AI).

The scoreboard in the upper left corner showed Kim Seo-hyeon as the pitcher and Jo In-seong listed as the batter, but Jo retired in 2017 and has since worked as a coach. He was also shown as a Doosan Bears player, despite joining the team only as a coach, never as a player.

The video is part of a growing pattern in Korea, where AI-generated content is increasingly causing real-world consequences that existing regulations have struggled to address.

Last month, AI-generated sighting photos of an escaped wolf named “Neukgu” from O-World Zoo in Daejeon spread across social media, disrupting search operations. Last July, some news outlets ran false reports after mistaking an AI-generated video of sparrows pecking at love bugs for real footage.

Since January, Korea has been enforcing a law requiring disclosure labels on generative AI output that could be mistaken for reality. But it applies only to companies that develop and deploy AI models, leaving everyday users outside its reach.

Experts say the public is growing increasingly desensitized to AI-generated videos.

“A similar phenomenon occurred in the 1990s, when the internet first became widespread. Back then, if something was written down on the internet, many people assumed it was true,” said Lee Jae-sung, a professor in the department of artificial intelligence at Chung-Ang University.

“But as time went on, people came to realize that not everything written online is necessarily true,” Lee added. “Yet many still believed that if something was captured on video, it must be real. Now that AI can generate convincing video in seconds, many have begun to realize that assumption no longer holds.”

Source: Korea Times News