Kyle Loftis, the founder of the drag‑racing media platform1320 Video, has died of an undisclosed cause at 34.
Loftis passed away on Tuesday night, sending shockwaves through the automotive world. 'We are extremely saddened to share that Kyle Loftis, the founder of 1320 Video, passed away last night. We are in a state of shock,' the company announced on Instagram.
A post shared by 1320video (@1320video)
1320 Video has not disclosed the official cause of Loftis' death, leaving fans and media outlets to speculate on what may have happened.
The brand instead emphasised his impact, saying, 'Kyle's passion for motorsports inspired millions of people around the world and we will never forget what he has done to grow our beloved sport.'
Loftis played a central role in popularising underground street‑racing content by packaging it for mass digital audiences, long before the genre became mainstream. By turning raw, grassroots footage into a structured brand, he helped reshape how drag racing is consumed and marketed online.
Before his death, Loftis had been recovering from a serious crash in December 2025, when the vehicle he was in reportedly lost control and caught fire.
That event factored into rumours surrounding his passing, but there is no confirmed connection between that crash and his death.
In the hours after the announcement, social media lit up with heartfelt tributes from fans and colleagues. Wildspeculations involving suicidealso made the rounds online, but those claims remain unverified and have not been substantiated by Loftis's family or representatives.
The company's statement highlighted Loftis' personality as much as his professional legacy, describing him as a 'beam of light at every gathering' whose enthusiasm and kindness energised those around him. 'His enthusiasm, kindness and creativeness was contagious,' 1320 Video wrote, appealing for prayers that Kyle is now in a better place.
Source: International Business Times UK
