Thai businesses are asking online experts to help reel in young big spenders who prize authenticity over heavily advertised content
Founded by YouTuber Mark Wein, Phed Mark has turned a Thai staple into a must-eat for Chinese visitors, who defy the heat to patiently wait each day on plastic stools for their turn outside the Ekkamai bus terminal.
Video reviews for Phed Mark have drawn so much attention that blatant rip-offs have sprung up trying to cash in on its distinctive fireball branding.
