Employees at Hana Bank’s dealing room in Jung District, central Seoul, celebrate as the benchmark KOSPI index closes above the 7,000 mark for the first time, Wednesday. The KOSPI ended the day at 7,384.56, up 447.57 points, or 6.45 percent, from the previous session. Korea Times photo by Shim Hyun-chul

For decades, Korea’s stock market was synonymous with untapped potential. Home to some of the world’s most competitive manufacturers and tech firms, the country nevertheless remained trapped beneath what became known as the “Korea discount” — a chronic undervaluation driven not by weak corporate capability, but by structural flaws in the market itself.

Unpredictable regulation, inconsistent policies, opaque corporate governance and weak shareholder protections long discouraged global investors from granting Korean equities the premium valuations enjoyed by their counterparts in other advanced economies.

Now, however, Korea stands at a rare and consequential inflection point.

The recent surge in Korean equities is not merely another cyclical rally fueled by liquidity and optimism. It reflects something more important: the growing possibility that the Korean market is finally beginning to shed the institutional limitations that have constrained it for years. Powered by the global artificial intelligence (AI) boom and a semiconductor supercycle, Korean stocks have rallied sharply as foreign investors return in force. Yet to interpret this moment solely through the lens of semiconductor profits would be to miss the larger story unfolding beneath the surface.

What distinguishes the current rally is that structural reform, however incomplete, has begun to accompany market momentum.

Government-led corporate value-up initiatives and revisions aimed at strengthening shareholder rights have signaled a meaningful shift in policy direction. Measures to improve foreign investor access, including the revitalization of integrated foreign trading accounts, are lowering barriers that once made Korean markets unnecessarily cumbersome for global capital. The message being sent to international investors is increasingly clear: Korea wants to become not merely a successful exporting nation, but a mature and trusted financial market.

That ambition deserves support. But enthusiasm alone will not sustain it.

If Korea hopes to replace the “Korea discount” with a genuine “Korea premium,” policymakers must recognize that lasting market credibility cannot be built on temporary earnings booms. It requires institutions that investors can trust over the long term. Above all, markets value consistency. Regulatory reversals, abrupt interventions and politically driven rule changes erode confidence more quickly than any quarterly earnings disappointment.

The country’s troubled history with short-selling regulations illustrates the problem. Repeated suspensions and reversals created uncertainty that damaged market credibility abroad. Investors do not necessarily demand deregulation; they demand predictability. Rules must be transparent, stable and applied consistently. Without that foundation, foreign capital will remain opportunistic rather than committed.

Source: Korea Times News