A garden-themed "Seoul My Soul" merchandise shop at the Seoul Gallary / Courtesy of Seoul Metropolitan Government
The Seoul Metropolitan Government announced the release of 13 garden-themed items developed in connection with the 2026 Seoul International Garden Show, which runs through Oct. 27 at Seoul Forest.
The product line is built around the concept of extending the garden experience beyond the venue and into daily life. Designs draw on the expo's signature imagery and color palette, applied to items including a gardening apron, tumbler, postcards, a T-shirt and a picnic mat branded with Haechi, Seoul's mascot — allowing visitors to carry the mood of the gardens home with them.
The lineup is divided into two categories. Seven items were designed in-house by the Seoul Metropolitan Government and the Seoul Design Foundation, including postcards, clip pens, metal badges, a short-sleeve T-shirt, gardening aprons, a tumbler and the picnic mat. Six additional items were developed through a collaboration with Sunday Planet 47, a lifestyle gardening brand, and include horticultural scissors, a gardening trowel, a repotting mat, a watering can, a high-concentration plant nutrient supplement and a leaf care spray.
The merchandise will be sold through Oct. 27 at the Seoul International Garden Show civic hall inside Seoul Forest, the DDP Design Store (including online) and the Seoul My Soul shops at Seoul Gallery, Sejong Center for the Performing Arts and Tourism Plaza. A dedicated garden expo merchandise zone will also be set up at the Seoul Gallery location.
"These special items will serve as a bridge connecting the emotion of the 2026 Seoul International Garden Show to citizens' homes and everyday lives," a Seoul Metropolitan Government official said.
"We will continue adding Seoul's colors to the daily lives of citizens and visitors through compelling merchandise."
This article was published with the assistance of generative AI and edited by The Korea Times.
Source: Korea Times News
